Analisis Pola Pelaksanaan Tanggung Jawab Sosial Perusahaan (Corporate Social Resposibility/CSR) dalam Upaya Pengembangan Masyarakat (Studi Kasus: Baitul Maal Wa Tamwil Swadaya Pribumi PT Holcim Indonesia Tbk di Desa Kembang Kuning, Kecamatan Klapanunggal, Kabupaten Bogor, Provinsi Jawab Barat)

Abstract

In general, this research aims to know and find out form of Corporate Social Responsibility (CSR) activities as a community development efforts in supporting the company’s success with the community environment. The specific objective is to (1) explains how to view the company policy which is based on tripple bottom line principe and describe the implementation of CSR as a community development efforts, (2) explain the level of participation depends on social class (3) explain the impact of CSR activities company that felt by the public. The method used in this study are qualitative and quantitative data. Sample taken as many as 45 respondents who represent the Kembang Kuning village community. Based on research results, as a whole can be explained that the CSR activies especially BMT Swadaya Pribumi is a good programme because depends on community participation. But there are several things can be suggested.