Sikap Pengusaha Usaha Kecil dan Menengah (UKM) Terhadap Pemanfaatan Internet dalam Kegiatan Bisnis (Suatu Studi pada Usaha Kecil Menengah Binaan Unit Pelayanan dan Pendampingan Usaha Kecil Menengah (UPP-UKM) LPPM IPB)

Abstract

As developed time, needs of information and communication media become significant. Internet utilization functions for business were transformed from information exchange into an instrument for business strategy application such as marketing, selling and customer service. In general, internet has three functions in business such as communication, promotion and research. Small and middle scale entrepreneur which exposed with the growth of information technology have the options whether utilize internet for business or not. The objective of this study is to identify which individual characteristic is related to attitude of small and middle scale entrepreneur to internet utilization for business, to describe attitude, intention and subjective norm of small and middle business entrepreneur, and to analyze the relation between attitude, subjective norm and intention with internet utilization for business on small and middle scale entrepreneur. This research used quantitative approach. The results of this study are, education characteristic is related to attitude of small and middle scale entrepreneur to internet utilization. Another individual characteristic such as age, sex, tribe or ethnic group and business field are not related to attitude, intention and internet utilization for business. Mostly small and middle scale entrepreneur have positive attitude, intention and subjective norm to internet utilization for business. Attitude and subjective norm related significantly with intention to internet utilization for business. Attitude, subjective norm and intention are not related significantly with internet utilization for business.