The Motivation and Oppinion of Direct Audiences about "Derings", a Musical Program at Trans TV

Abstract

The objectives of this research are: (1) to describe the direct audiences profile of "Derings", (2) to explain the motivation of direct audiences for watching "Derings" and to identify its influential factors (3) to study about public oppinion of "Derings"’ direct audiences with its influential factors. The research has been conducted at Trans TV station on the third week of May 2010. The selection of location and respondent has been done purposely. The Respondents in this research are direct audiences of "Derings" who watched it on the third week of May 2010. The data has been collected by using questionnaire and in depth interview technique. The data which is collected from questionnaire then analized by Chi-square and Rank Spearman test.The intrinsic factors and extrinsic factors are supposed to be able to describe the characteristics and profile of direct audiences of “Derings”. The results of this research based on the processing data by using Chi-Square and Spearman Rank, showed that several intrinsic factors have tangible correlation with motivation aspects significantly. The respondents have mostly good opinions about the presenters, guest stars, and setting area/ musical stage of "Derings" at Trans TV station, but in the other hand, broadcasting/delivery aspect of this program has been assessed as less than good by them. The extrinsic factors of respondents that have correlation with their oppinion about this program.