Persepsi Komunitas Lokal terhadap Program Corporate Social Responsibility (Kasus: Peserta Program Aku Himung Petani Banua, PT. Arutmin, Site Satui, Tanah Bumbu, Kalimantan Selatan)

Abstract

This study is about community perception of Corporate Social Responsibility (Aku Himung Petani Banua) around PT. Arutmin Site Satui and related factors. This study use quantitative approach with survey method. Respondent is people who life around mining area and participate in Aku Himung Petani Banua. Identification of perception is by two aspects includes perception about characteristic implementation, and perception about the advantage of the implementation for local community and corporate. This study focused on relation between social economic characteristic respondent (gender, age, level education, kind of job, level income,and activity to get the information about Aku Himung Petani Banua) with perception about Aku Himung Petani Banua, and level of participation respondent in Aku Himung Petani Banua with perception about Aku Himung Petani Banua. Based on result, from six social economic characteristic respondent (gender, age, level education, kind of job, level income,and activity to get the information about Aku Himung Petani Banua) only level education, level income, and activity to get the information about Aku Himung Petani Banua that have relation with perception about characteristic implementation of Aku Himung Petani Banua. Just a kind of job and activity to get the information about Aku Himung Petani Banua was related to perception about the advantage of the implementation Aku Himung Petani Banua for local community and corporate. The conclusion of this study is most of the respondents have perception that the Aku Himung Petani Banua is a philantrophy program and have many advantage for local community and corporate.