Effectiveness of Communication in the Rural Agribusiness Development Program in West Halmahera

Abstract

Rural Agribusiness Development Program (PUAP) is a program of Ministry Agriculture of Republic Indonesian (RI) toward poor farmers in the village. The objectives of this research were; (1) to analyze the level of PUAP program communication effectiveness, (2) to analyze relationship between the characteristics of Gapoktan members and perception about PUAP program, (3) to analyze relationship between Gapoktan members and communication effectiveness on PUAP program, (4) to analyze relationsip between the perception of Gapoktan members and communication affectivity on PUAP program and (5) to analyze relationship between communication of Gapoktan members behaviour and communication effectiveness on PUAP program. This Research was designed as correlation descriptive. Seventy one farmers were taking as sample by proportional cluster random sampling from Gapoktan members who received PUAP donation support in 2009, in two subdistricts in the West Halmahera. Data were analyzed used rank spearman correlation. Result of research showed that (1) communication PUAP Program in West Halmahera district has lasted effectively, it is shown by the knowledge and actions of the Gapoktan members is still relatively moderate, especially about the making of the work plan, utilization and refund PUAP program, whereas group union member attitudes toward the implementation of PUAP is relatively high, (2) characteristics of Gapoktan members significantly correlated with their perceptions on PUAP Program, (3) characteristics of members Gapoktan not significantly correlated with the effectiveness of communication in PUAP Program, (4) perceptions of members Gapoktan of the Program PUAP significantly correlated with the effectiveness of communication in PUAP Program, and (5) Gapoktan member communication behaviours significantly correlated with the effectiveness of communication in PUAP Program.