The Marketing System of Cane Sugar with Structure, Conduct, Performance Approach (SCP) [Case : Perusahaan Perseroan (Persero) PT. Perkebunan Nusantara VII Unit Usaha Bungamayang].

Abstract

Fluctuations international prices of cane sugar have an impact on the price of cane sugar in the country. One of the areas that became centers of production of cane sugar that sense changes in the international price of cane sugar Provinsi Lampung. The uncertainty of the price risk to the marketing agency involved. The general objective of this research is to analyze the marketing system of cane sugar approach to structure, conduct, performance (SCP) to the case in PTPN VII Unit Usaha Bungamayang. Research results indicate that the market structure facing the market is concentrated with a small level of competition and have barriers to entry for competitors. Market structure in Provinsi Lampung is oligopoly. Analysis of market behavior in the determination and formation of prices is still dominated by one of the marketing agencies. Market behaviour in PTPN VII UU BUMA have a marketing colution when the fixed prices by large salers. Market performance analysis shows that changes in the price of sugar cane at the consumer level is not transmitted to farmers. The results indicate that analysis of cane sugar marketing system in PTPN VII UU BUMA likely more advantages large salers than farmers. The farmers are price taker in the short run and long run.