A Strategy for the Development of Rubberized Coir (Sebutret) Agro industry (A Case Study in Sambas).

Abstract

The combination of coconut coir and rubber can produce rubberized coir products (sebutret). The sebutret is very potential to be developed to gain value added and increase farmers and local government incomes. The research objectives were to assess internal and external factors that affect the product development and the implication of strengths, weaknesses, opportunities, and threats. The data obtained were analyzed descriptively and quantitatively in the form of weighted average scores and analysis strategies with SWOT analysis matrix, IFE, EFE and IE. The study shows that the main strength is the availability of sebutret product market and its main weakness is the low competitiveness, limited scope of local villages and districts. Meanwhile the main opportunity is sebutret manufacturing technology already exists and the main threat is the absence of a strong business partnership. The analysis shows the development of sebutret agro industry can be managed with market penetration strategy and product development. Implication of the analysis is formulated alternative strategy, namely: conduct accurate data collection, conduct a feasibility study, produce sebutret accordance with market demand, conduct the preparation of resources, establish processing industries, cooperate with the competent institutions, provide equipment and machinery, provide expert as facilitators, conduct promotion.