The Strategies of Increasing Traditional Market of Competitiveness to Seller at Bogor Regency

Abstract

Traditional market in Bogor Regency is a place to meet transaction between producers and consumers which has the strategic value for the developing people’s economic growth. But, the embeded problem, the traditional market is still low competitiveness if it is compared to the modern market (hyper market, super marker, etc) competitiveness. In that condition, it’s necessary to get the strategies of competitiveness of the traditional market increased in Bogor Regency. The objective of the research is to formulate strategy and program to achieve more competitiveness of the traditional market in Bogor Regency. The specific aims are to identify the condition of traditional market, to analyze the perception of consumers and to formulate the strategies for the increasing competitiveness of the traditional market in Bogor Regency. Research uses the method that has the descriptive quantitative with it for identificating of condition of the traditional market, IPA Analysis for the Analysis perception customer to traditional market and SWOT and QSPM Analysis for formulating strategy and program to increase competitiveness the traditional market in Bogor Regency. Results of the research show the three priority strategics for increasing the competitiveness of the traditional market in Bogor Regency, those are 1) to increase quality of service market, 2) to increase quality of infrastructure market, and 3) to control the PKL trader those belong to the traditional market.