Strategi pengembangan usaha ternak dommba tawakkal dusun Cimande hilir kecamatan Caringin Kabupaten Bogor

Abstract

Sheep is one of the comodity that has si-pificant role to fulfill protein need which tends to increase in demand in the recent years. Factors that count are high economic and population growth. So the sheep fattening is one of government programm to satisfy protein need in the country. This condition is a challenge for Tawakkal sheep farming in Dusun Cimande Hilir to develop their business. Hence, an effective strategy is needed to develop this sheep farming utilizing available potentials. Total IFE matrix score is 2.760 and total EFE score is 2.733 put this industry on sel (Hold and maintain group) at matrix I-E. Potential strategies are market penetration and product development. From the analysis at matrix I-E, further development can be done with matrix SWOT, where four alternative can be formulated to define the best strategy to develop this field. Based on calculation of matrix QSP, strategies that can be implied are to maintain the quality of the product and the current customer, to increase production to fulfill market demand, to maintain good relationship with the people in the sheep farming area so that cooperation with the people creates good environment in order to increase production. . Keywords: Development Strategy, Sheep farming