Analisis perilaku mahasiswa program sarjana fakultas peternakan Institut Pertanian Bogor dalam pengambilan keputusan pembelian ultra milk

Abstract

The aims of this research are to study behavior of bachelor degree students of Faculty of Animal Science Bogor Agricultural University in decision making process to buy ultra mlk, to identify factors which are considered when buying ultra milk, to study ultra milk attributes evalutaion by students of Fapet IPB. Data were collected on April 2007 using a questionnaire.