Pengaruh komunikasi pemasaran obyek wisata terhadap perilaku wisatawan: studi kasus obyek wisata alam Gunung Galunggung, Desa Linggajati, Kecamatan Sukaratu, Kabupaten Tasikmalaya, Propinsi Jawa Barat

Abstract

This study focused on the influence of marking communication on tourist behavior (Case: Object nature tourism mMountain Galunggung, Linggajati Village, District Sukaratu, Tasikmalaya regency). The purpose of this study is to determine: (1) the extent to affect perceptions of marking communication messages and (2) the extent of perceptions of message affect tourist behavior.