Feasibility Anaysis of Curcuma's Effervescent Industry

Abstract

There are more than 2,200 of 20,000 world's total deposit oj medical herbs found in Indonesia. Between 1994 and 1999, the medicinal herbs export value and volwne increased 24.33% and 65.33% respectively. The value of world medical herbs trade increased around 25 billion dollars between 2000 and 2001. One of the potential herbs to be developed is Temulawak (Curcuna xanthorrhi2.a Roxb) which is useful to keep the health ojlever (hepatoprotectori and also cure other symptoms. This research is aimed to determine the feasibility of establishing the effervescent tablet industry made from temulawak extract. According to market and marketing analyses, the average market value for this product nationally is around Rp 17.84 billion.