Persepsi Masyarakat Sekitar terhadap Aktivitas PT. IKPP Mills Tangerang (Kasus: RT 005/002 Kampung Baru Selatan, Kecamatan Serpong Utara, Kabupaten Tangerang)

Abstract

This research is about perception of community in around PT. IKPP Mills Tangerang to that mills activities based on individual and external factors. Beside that, this research studies about mills effort to influence community in around mills perception that includes communication and corporate social responsibility (CSR). In this research, identification of perceptions is from five aspects includes perception toward mills basic material, machine, and instrument; perception toward mills staff situation; perception toward mills production process; perception toward mills waste; and perception toward mills impact to the social, economic, and environment. The result of this research is most of the respondents have positive perceptions toward mills activities, except toward mills waste. This research useful for mills sustainability guarantee by increase their positive impact to the community in the operation area. Keywords: perception, mills activities aspects, mills efforts to influence community in around mills perception