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Now showing items 11-20 of 29
Pengaruh Penggunaan Endorser Terhadap Brand Image Pada PT Nike Indonesia
(2014)
Perusahaan Nike adalah perusahaan multinasional Amerika yang bergerak dibidang sport apparel melakukan promosi dengan menggunakan endorser sebagai pendukung dalam promosi. Tujuan dari penelitian ini adalah untuk mengetahui ...
Pengaruh Positioning Produk Terhadap Loyalitas Pelanggan di Momo Milk Bogor
(2014)
Tujuan penelitian ini adalah mengidentifikasi karakteristik konsumen dan mengetahui pengaruh positioning produk terhadap loyalitas pelanggan. Variabel positioning dalam penelitian ini adalah atribut produk, manfaat produk, ...
Analisis Strategi Pemasaran Kopi Lokal di Rumah Kopi Ranin
(2014)
Rumah Kopi Ranin is one of SMEs that selling coffee which come from various cities in Indonesia. The variety of coffee is sold to get profit and to introduce the various types of coffee produced in Indonesia to the public. ...
Proses Pengambilan Keputusan Pembelian dan Kepuasan Konsumen RM Pondok Bandeng di Kabupaten Pati
(2014)
RM Pondok Bandeng is a kind of restaurant which serving the specific menu of milkfish and growing in the regent of Pati. The goal of this research is identifying the characteristic of consumer, analyzing the process of ...
Analisis Perbedaan Pemasaran Pepaya Calina ke Pasar Ritel Moderen dan Pasar Tradisional pada Poktan Tirta Mekar
(2014)
Recently, modern retail market in Indonesia have grown very rapidly. Supermarket and minimarket can be found easily even in the village. Modern retail market sell all human needs such as food, beverage even fresh fruit and ...
Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan UMKM Kuliner di Depok
(2014)
The development and the sustainability of SMEs have recently become the focus of the government and education institutions. This is related to the role of SMEs which have a big contribution to the country's economy, but ...
Analisis Efisiensi Pemasaran Anggrek Potong Vanda douglas di Desa Rawakalong, Kecamatan Gunung Sindur, Kabupaten Bogor
(2014)
Vanda douglas Orchid has a good business prospect in Bogor, but its farmer’s share is relatively low. The aim of this study that is conducted in Rawakalong Village is to identify the efficiency of marketing system. This ...
Analisis Tataniaga Cengkeh di Kecamatan Amahai, Kabupaten Maluku Tengah, Provinsi Maluku
(2014)
Syzygium aromaticum or better known as clove is a medicinal plant that is also widely used in the national cigarette industry. The purpose of this study was to analyze the pattern of clove marketing channels in the District ...
Analisis Pengaruh dan Strategi Green Marketing terhadap Keputusan Pembelian Konsumen Pepaya Callina
(2014)
The emergence of awareness of environmental problems triggered the industrial world for marketing concept that puts the present environmental issues (green marketing). The purpose of this study is to (1) identify the ...
Analisis strategi pemasaran Oz Corner cafe Bogor
(2014)
Many restaurants offering a wide variety of excess products, it’s causing the consumers to choices many culinary places. It shows the tigth level of competition which is getting tougher with the development of a massive ...