Kelayakan Usaha Madu Klanceng (Trigona sp) di Kecamatan Cipari, Kabupaten Cilacap

Abstract

Permintaan madu klanceng (Trigona sp.) yang terus meningkat mendorong pengembangan usaha budidaya di Kecamatan Cipari, Kabupaten Cilacap. Penelitian ini bertujuan untuk menjelaskan kelayakan usaha, efisiensi pemasaran, dan kontribusi usaha madu klanceng terhadap pendapatan rumah tangga petani. Penelitian dengan menggunakan metode survei dengan responden dipilih secara sengaja. Kelayakan usaha diukur menggunakan Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR), efisiensi pemasaran, dan analisis pendapatan. Hasil kelayakan usaha menunjukkan usaha ini layak dijalankan dengan nilai NPV sebesar Rp28.843.547, IRR 9%, dan BCR sebesar 4,13. Terdapat tiga saluran pemasaran yang terbentuk, yaitu penjualan langsung, daring, dan melalui agen. Saluran pemasaran langsung dan daring terbukti lebih efisien dibandingkan melalui agen, dengan farmer’s share pada saluran langsung mencapai 100% dan efisiensi pemasaran sebesar 0,56%. Usaha budidaya madu klanceng memberikan kontribusi sebesar 26,45% terhadap total pendapatan rumah tangga petani, sementara 73.55% sisanya berasal dari sumber pendapatan non-madu.

The increasing demand for Klanceng honey (Trigona sp.) encourages the development of beekeeping businesses in Cipari District, Cilacap Regency. This study aims to explain the feasibility of the business, marketing efficiency, and contribution of the klanceng honey business to the income of farmer households. The study used a survey method with respondents selected purposively. Business feasibility is measured using Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR), marketing efficiency, and income analysis. The financial analysis results indicated that the business is feasible, with an NPV of IDR 28,843,547, an IRR of 9%, and a BCR of 4.13. There are three marketing channels identified: direct sales, online sales, and agents. Direct marketing and online marketing were proven to be more efficient than using agents, with the farmer's share in the direct channel reaching 100% and a marketing efficiency of 0.56%. The Klanceng honey cultivation business contributed 26,45% to the total household income of farmers, while the remaining 73,55% came from non-honey income sources.