Hubungan Antara Konten Feed Instagram @lps_idic dengan Literasi Keuangan Gen Z terkait Program Penjaminan Simpanan

Abstract

Perkembangan teknologi digital telah mendorong lembaga publik seperti Lembaga Penjamin Simpanan (LPS) untuk memanfaatkan media sosial dalam menyampaikan informasi penting. Melalui akun Instagram @lps_idic, LPS berupaya meningkatkan literasi keuangan masyarakat, khususnya Gen Z, terhadap program penjaminan simpanan. Literasi keuangan sangat penting bagi stabilitas ekonomi dan kesejahteraan individu, namun tingkat pemahaman Gen Z masih belum optimal, meskipun mereka tergolong generasi digital native yang aktif di media sosial. Penelitian ini bertujuan untuk mengetahui sejauh mana hubungan antara kualitas konten feed Instagram @lps_idic dengan tingkat literasi keuangan Gen Z. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden Gen Z yang merupakan followers aktif akun @lps_idic. Variabel independen dalam penelitian adalah kualitas konten Instagram (meliputi relevant, credible, different, useful, interesting, timely, shareable, on brand), sementara variabel dependennya adalah literasi keuangan (pengetahuan, keterampilan, keyakinan, sikap, dan perilaku terkait keuangan). Hasil penelitian menunjukkan bahwa Gen Z memiliki hubungan yang tinggi dengan kualitas konten feed @lps_idic. Responden menilai bahwa konten yang disajikan LPS informatif, kredibel, dan visualnya menarik. Selain itu, tingkat literasi keuangan Gen Z terhadap program penjaminan simpanan juga berada pada kategori tinggi. Uji korelasi Rank Spearman menunjukkan adanya hubungan yang signifikan antara persepsi kualitas konten Instagram dan tingkat literasi keuangan, dengan kredibilitas dan kegunaan konten sebagai faktor dominan. Ini membuktikan bahwa media sosial, khususnya Instagram, efektif digunakan sebagai sarana edukasi keuangan jika kontennya dirancang dengan baik. Kesimpulan dari penelitian ini adalah bahwa terdapat hubungan positif yang signifikan antara konten feed Instagram @lps_idic dan tingkat literasi keuangan Gen Z terkait program penjaminan simpanan. Penelitian ini menyarankan agar LPS terus meningkatkan kualitas konten dengan mengedepankan aspek kredibilitas dan kegunaan. Selain itu, disarankan agar edukasi finansial digital diperluas ke platform lain yang juga populer di kalangan Gen Z seperti TikTok dan YouTube. Temuan ini memberikan kontribusi penting bagi pengembangan strategi komunikasi digital lembaga keuangan di era transformasi digital yang semakin pesat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden Gen Z yang merupakan followers aktif akun @lps_idic. Variabel independen dalam penelitian adalah kualitas konten Instagram (meliputi relevant, credible, different, useful, interesting, timely, shareable, on brand), sementara variabel dependennya adalah literasi keuangan (pengetahuan, keterampilan, keyakinan, sikap, dan perilaku terkait keuangan). Hasil penelitian menunjukkan bahwa Gen Z memiliki hubungan yang tinggi dengan kualitas konten feed @lps_idic. Responden menilai bahwa konten yang disajikan LPS informatif, kredibel, dan visualnya menarik. Selain itu, tingkat literasi keuangan Gen Z terhadap program penjaminan simpanan juga berada pada kategori tinggi. Uji korelasi Rank Spearman menunjukkan adanya hubungan yang signifikan antara persepsi kualitas konten Instagram dan tingkat literasi keuangan, dengan kredibilitas dan kegunaan konten sebagai faktor dominan. Ini membuktikan bahwa media sosial, khususnya Instagram, efektif digunakan sebagai sarana edukasi keuangan jika kontennya dirancang dengan baik. Kesimpulan dari penelitian ini adalah bahwa terdapat hubungan positif yang signifikan antara konten feed Instagram @lps_idic dan tingkat literasi keuangan Gen Z terkait program penjaminan simpanan. Penelitian ini menyarankan agar LPS terus meningkatkan kualitas konten dengan mengedepankan aspek kredibilitas dan kegunaan. Selain itu, disarankan agar edukasi finansial digital diperluas ke platform lain yang juga populer di kalangan Gen Z seperti TikTok dan YouTube. Temuan ini memberikan kontribusi penting bagi pengembangan strategi komunikasi digital lembaga keuangan di era transformasi digital yang semakin pesat.

The development of digital technology has encouraged public institutions such as the Deposit Insurance Corporation (LPS) to utilize social media to convey important information. Through the Instagram account @lps_idic, LPS strives to improve the financial literacy of the public, especially Gen Z, regarding the deposit guarantee program. Financial literacy is very important for economic stability and individual well-being, but the level of understanding of Gen Z is still not optimal, even though they are classified as a digital native generation who are active on social media. This study aims to determine the extent of the relationship between the quality of the @lps_idic Instagram feed content and the level of financial literacy of Gen Z. The study used a quantitative approach with a survey method of 100 Gen Z respondents who are active followers of the @lps_idic account. The independent variable in the study was the quality of Instagram content (including relevant, credible, different, useful, interesting, timely, shareable, on brand), while the dependent variable was financial literacy (knowledge, skills, beliefs, attitudes, and behaviors related to finance). The results showed that Gen Z has a high relationship with the quality of the @lps_idic feed content. Respondents considered the content presented by the LPS to be informative, credible, and visually appealing. Furthermore, Gen Z's financial literacy regarding the deposit guarantee program was also high. A Spearman Rank correlation test showed a significant relationship between perceived Instagram content quality and financial literacy levels, with credibility and usefulness of the content being the dominant factors. This demonstrates that social media, particularly Instagram, can be an effective tool for financial education if the content is well-designed. The study concluded that there is a significant positive relationship between the content of the @lps_idic Instagram feed and Gen Z's financial literacy regarding the deposit guarantee program. This study recommends that LPS continue to improve content quality by prioritizing credibility and usefulness. Furthermore, it is recommended that digital financial education be expanded to other platforms popular among Gen Z, such as TikTok and YouTube. These findings provide an important contribution to the development of financial institutions' digital communication strategies in the era of increasingly rapid digital transformation. The study used a quantitative approach with a survey method of 100 Gen Z respondents who were active followers of the @lps_idic account. The independent variable in this study was the quality of Instagram content (including relevance, credibility, distinctiveness, usefulness, interest, timeliness, shareability, and on-brand), while the dependent variable was financial literacy (knowledge, skills, beliefs, attitudes, and behaviors related to finance). The results showed that Gen Z had a strong correlation with the quality of the @lps_idic feed content. Respondents considered the content presented by LPS to be informative, credible, and visually appealing. Furthermore, Gen Z's financial literacy level regarding the deposit guarantee program was also high. A Spearman Rank correlation test showed a significant relationship between perceived Instagram content quality and financial literacy levels, with credibility and usefulness of the content being the dominant factors. This demonstrates that social media, particularly Instagram, is effective as a financial education tool if the content is well-designed. The conclusion of this study is that there is a significant positive correlation between the content of the @lps_idic Instagram feed and Gen Z's financial literacy level regarding the deposit guarantee program. This study recommends that LPS continue to improve content quality by prioritizing credibility and usefulness. Furthermore, it is recommended that digital financial education be expanded to other platforms popular among Gen Z, such as TikTok and YouTube. These findings provide important contributions to the development of financial institutions' digital communication strategies in an era of increasingly rapid digital transformation.