Perencanaan Desain Maskot Sebagai Media Promosi Di Taman Wisata Alam Gunung Pancar Kabupaten Bogor Jawa Barat

Abstract

Perencanaan desain maskot Taman Wisata Alam (TWA) Gunung Pancar dilatarbelakangi dari sumber daya wisata berupa flora, fauna, bentang alam dan buatan, serta kebudayaan masyarakat. TWA Gunung Pancar sebagai Kawasan konservasi dan destinasi wisata alam belum memiliki maskot yang mencerminkan identitas. Penelitian bertujuan mengidentifikasi potensi sumber daya wisata, menganalisis penilaian sumber daya wisata, membuat desain maskot berdasarkan sumber daya wisata, menganalisis penilaian desain maskot, merancang desain maskot. Waktu penelitian bulan Desember 2024-Februari 2025. Identifikasi potensi sumber daya wisata observasi, wawancara, dan studi literatur. Menganalisis penilaian potensi sumber daya wisata dengan wawancara mendalam dan kuesioner. Membuat desain maskot berdasarkan potensi sumber daya wisata terpilih. Menganalisis penilaian desain maskot dengan penyebaran kuesioner. Perancangan finalisasi desain maskot. Hasil menunjukkan pohon pinus, elang brontok hitam, hutan pinus, camping ground, dan liwetan menjadi yang terpilih. Maskot Bernama Panjaga memiliki filosofi menjaga kelestarian alam. Maskot juga dibuat dalam bentuk boneka dan desain cenderamata seperti gantungan kunci, tote bag, kipas tangan, pin, kaos, tempat minum, buku, pulpen, topi, gelas, payung, dan stiker, serta buku untuk memperkuat citra dan image lalu memberikan kenangan bagi pengunjung.

The planning of a mascot design for the Gunung Pancar Nature Tourism Park is based on the area's tourism resources, which include flora, fauna, natural and man-made landscapes, as well as local cultural heritage. As a conservation area and nature tourism destination, TWA Gunung Pancar currently lacks a mascot that represents its unique identity. This study aims to identify the tourism resource potential, analyze the value of these resources, develop a mascot design based on the selected tourism resources, and finalize the mascot design itself. The research was conducted from December 2024 to February 2025. Identification of tourism resource potential was carried out through observation, interviews, and literature study, while evaluation of their value was conducted using in-depth interviews and questionnaires. The mascot design was based on selected tourism resource potentials and further assessed through questionnaire distribution. The results indicate that black hawk-eagle, pine trees, pine forest, camping ground, and the traditional liwetan dining experience were the most prominent elements selected. The mascot, named Panjaga, symbolizes the protection and preservation of nature and was developed into a physical doll and various souvenir items such as keychains, tote bags, hand fans, pins, t-shirts, water bottles, notebooks, pens, hats, mugs, umbrellas, and stickers, along with an informational booklet to strengthen the destination’s image and provide memorable experiences for visitors.