Teknik Pengambilan Gambar Berbasis First-Person View Dalam Produksi Video Company Profile Kafe Butterfields

Abstract

MUHAMMAD RASYA PUTRA SUBEKTI. Teknik Pengambilan Gambar Berbasis First Person View Dalam Produksi Video Company profile Kafe Butterfields. Dibimbing oleh DAVID RIZAR NUGROHO dan IKA YULIASARI Proyek akhir ini menguraikan penerapan teknik pengambilan gambar berbasis First-Person View (FPV) dalam produksi video company profile Kafe Butterfields. Tujuan utama dari proyek ini adalah menciptakan pengalaman visual yang imersif dan cinematic, sehingga penonton seolah-olah berada langsung di tengah aktivitas operasional kafe. Proses produksi mencakup tahapan perencanaan konsep visual, eksplorasi teknik sinematografi, pemilihan peralatan yang sesuai, proses pengambilan gambar, serta penyuntingan akhir. Penggunaan teknik FPV dipadukan dengan teknik shot lainnya seperti medium shot, close up, dan two shot untuk membangun narasi visual yang kuat dan emosional. Hasil proyek menunjukkan bahwa penggunaan teknik FPV tidak hanya mampu meningkatkan keterlibatan penonton secara visual, tetapi juga memperkuat identitas brand Kafe Butterfields melalui sudut pandang yang lebih personal dan autentik.

MUHAMMAD RASYA PUTRA SUBEKTI. First-Person View Technique in the Production of Butterfields Cafe Company Profile Video. Supervised by DAVID RIZAR NUGROHO and IKA YULIASARI This final project describes the application of First-Person View (FPV) based shooting techniques in the production of Butterfields Cafe's company profile video. The main objective of this project is to create an immersive and cinematic visual experience, so that the audience seems to be directly in the middle of the cafe's operational activities. The production process includes the stages of visual concept planning, exploration of cinematographic techniques, selection of appropriate equipment, shooting process, and final editing. The use of FPV technique is combined with other shot techniques such as medium shot, close up, and two shot to build a strong and emotional visual narrative. The project results show that the use of FPV techniques is not only able to increase audience engagement visually, but also strengthen the brand identity of Butterfields Cafe through a more personal and authentic point of view.