Penulisan Naskah Menggunakan Model StoryBrand dan AIDA dalam Pembuatan Video Company Profile Educourse

Abstract

Pembuatan video company profile Educourse bertujuan untuk memperkenalkan perusahaan kepada audiens luas, menyampaikan informasi mengenai produk, layanan, serta membangun citra positif perusahaan melalui media digital. Terdapat beberapa tahapan penulisan naskah yang berperan dalam menjamin kualitas naskah yang dihasilkan mulai dari perumusan ide cerita, riset, penyusunan outline, sinopsis, treatment, review dan finalisasi naskah. Proses penulisan naskah video company profile Educourse ini mengimplementasi dua model yaitu model framework StoryBrand digunakan untuk menciptakan narasi yang jelas dan model AIDA yang dapat membantu membangun alur cerita secara sistematis. Hasil dari penerapan kedua model ini dalam menunjukkan bahwa narasi yang terstruktur dan fokus pada audiens dapat menghasilkan komunikasi yang lebih persuasif dan efektif.

The creation of the Educourse company profile video aims to introduce the company to a broader audience, convey information about its products and services, and build a positive image through digital media. Several stages of scriptwriting are essential in ensuring the quality of the final script, including the ideation process, research, outline preparation, synopsis, treatment, review, and finalization. The scriptwriting process for the Educourse company profile video incorporates two models, the StoryBrand framework which helps create a clear narrative, and the AIDA model, which structures the story in a systematic way. The application of both models demonstrates that a well-structured narrative, focused on the audience, can result in more persuasive and effective communication.

The creation of the Educourse company profile video aims to introduce the company to a broader audience, convey information about its products and services, and build a positive image through digital media. Several stages of scriptwriting are essential in ensuring the quality of the final script, including the ideation process, research, outline preparation, synopsis, treatment, review, and finalization. The scriptwriting process for the Educourse company profile video incorporates two models, the StoryBrand framework which helps create a clear narrative, and the AIDA model, which structures the story in a systematic way. The application of both models demonstrates that a well-structured narrative, focused on the audience, can result in more persuasive and effective communication.