Analisis Usaha Penjualan Pakan di Koperasi Produsen Karya Nugraha Jaya Kuningan Jawa Barat

Abstract

Sapi perah merupakan ternak penghasil susu yang memiliki peran penting dalam sistem pertanian dan ketahanan pangan di Indonesia. Keberhasilan usaha peternakan sangat dipengaruhi oleh kualitas pakan. Namun, penjualan pakan di lapangan menghadapi berbagai kendala seperti biaya bahan baku yang tinggi, fluktuasi harga, dan keterbatasan pasokan. Koperasi Produsen Karya Nugraha Jaya, yang berlokasi di Kabupaten Kuningan, Jawa Barat, berperan dalam penyediaan pakan bagi anggota koperasi untuk mendukung produktivitas sapi perah. Proyek akhir ini dilaksanakan selama 4 bulan dengan metode pengumpulan data primer dan sekunder melalui observasi, wawancara, dan studi literatur. Hasil analisis menunjukkan bahwa proses produksi pakan telah berjalan secara sistematis, meliputi pengadaan bahan baku, pencampuran, pengemasan, penyimpanan, dan distribusi. Produk utama yang dihasilkan berupa pakan konsentrat berbentuk mash dan pelet dengan merek RKN Sp, Lactoplus, dan Promaks Feed. Usaha ini menghasilkan keuntungan Rp211.458.500 dan nilai R/C sebesar 1,03 yang menunjukkan kelayakan usaha untuk dikembangkan

Dairy cows are milk-producing livestock that play a vital role in Indonesia's agricultural system and food security. The success of dairy farming is highly influenced by feed quality. However, feed sales in the field face various challenges, such as high raw material costs, price fluctuations, and limited supply. The Karya Nugraha Jaya Producer Cooperative, located in Kuningan Regency, West Java, plays an important role in providing feed for its cooperative members to support dairy cow productivity. This final project was conducted over a period of four months using primary and secondary data collection methods through observation, interviews, and literature review. The analysis results show that the feed production process has been carried out systematically, including raw material procurement, mixing, packaging, storage, and distribution. The main products produced are concentrate feed in mash and pellet form under the brand names RKN Sp, Lactoplus, and Promaks Feed. This business generated a profit of IDR 211,458,500 and an R/C ratio of 1.03, indicating that the enterprise is feasible for further development