Implementasi Content Management System (CMS) Wix dan Tool Notion dalam Pengorganisasian Konten Media Digital (Studi Kasus pada Platform Media Digital Kavorite di Korea Selatan)

Abstract

Penelitian ini mengkaji implementasi Content Management System (CMS) Wix dan alat kerja Notion dalam pengorganisasian konten digital di Kavorite, sebuah platform media digital yang berbasis di Seoul, Korea Selatan. Tujuan penelitian adalah menganalisis efektivitas penggunaan CMS dalam mendukung alur kerja, mengidentifikasi faktor pendorong dan penghambat adopsi berdasarkan teori Diffusion of Innovations, serta mengevaluasi optimalisasi integrasi Wix dan Notion menurut Media Richness Theory. Metode yang digunakan meliputi pengumpulan data kualitatif melalui wawancara dan observasi, serta pendekatan kuantitatif sederhana berupa mean opinion score (MOS) dan data Google Search Console (GSC). Hasil penelitian menunjukkan bahwa Wix dan Notion secara efektif mendukung efisiensi pengelolaan konten yang memperkuat visibilitas konten, meskipun hal tersebut masih bersifat fluktuatif dan belum signifikan. Faktor pendorong utama adopsi CMS adalah keunggulan relatif dan kompatibilitas dengan kebutuhan tim, sementara hambatan utama terletak pada minimnya edukasi pengguna dan kurangnya integrasi otomatis antar platform. Studi ini merekomendasikan penggunaan API pada pengelolaan konten digital di Kavorite.

This study examines the implementation of the Content Management System (CMS) Wix and the tool Notion in organizing digital content at Kavorite, a digital media platform based in Seoul, South Korea. The purpose of the research is to analyze the effectiveness of CMS usage in supporting workflow, the driving and inhibiting factors of adoption based on the Diffusion of Innovations theory, as well as the optimization of Wix and Notion integration according to the Media Richness Theory. The methods used include qualitative data collection through interviews and observations, along with a simple quantitative approach using mean opinion score (MOS) and Google Search Console (GSC) data. The results shows that Wix and Notion effectively support content management efficiency that enhance content visibility, although this effect remain fluctuating and not yet significant. The main driving factors for CMS adoption are relative advantage and compatibility, while the primary obstacles are limited user education and lack of automatic integration between platforms. This study recommends the use of APIs in the management of digital content at Kavorite.