Potensi Pengembangan Usaha Wisata Kuda di Desa Tugu Selatan Kabupaten Bogor (Studi Kasus Kampung Koboy)

Abstract

Desa Tugu Selatan memiliki potensi besar dalam mengembangkan desa wisata yang berbasis keindahan alam dan kearifan lokal. Salah satu inisiatif yang sedang dikembangkan adalah wisata kuda Kampung Koboy. Penelitian ini bertujuan mengidentifikasi potensi wisata kuda Kampung Koboy berdasarkan aspek teknologi, sosial budaya, ekonomi, sumber daya manusia, dan infrastruktur. Penelitian ini menggunakan metode survei lapangan melalui wawancara dengan 34 peternak dan beberapa tokoh masyarakat, serta observasi langsung. Analisis data dilakukan dengan metode SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian menunjukan bahwa wisata kuda Kampung Koboy memiliki potensi besar untuk dikembangkan. Peningkatan aspek teknologi, sumber daya manusia, dan infrastruktur perlu dilakukan. Strategi pengembangan wisata kuda Kampung Koboy meliputi: mengadakan kegiatan bertema kearifan lokal; pengembangan pembibitan kuda pacu; membuat paket group private riding dengan harga lebih murah, mengadakan pelatihan dan sertifikasi peternak, serta melibatkan masyarakat dalam pembuatan produk khas.

Tugu Selatan Village holds significant potential for developing a tourism village based on natural beauty and local wisdom. One of the initiatives currently being developed is horse tourism through the Kampung Koboy. This study aims to identify the potential of Kampung Koboy horse tourism based on technological, socio-cultural, economic, human resource, and infrastructure aspects. The research employed a field survey method through interviews with 34 farmers and several community leaders, as well as direct observation. Data analysis was conducted using the SWOT method (Strengths, Weaknesses, Opportunities, Threats). The results show that Kampung Koboy horse tourism has strong potential for development. However, improvements in technology, human resources, and infrastructure are necessary. The proposed development strategies for Kampung Koboy horse tourism include: organizing activities themed around local wisdom; developing racehorse breeding; creating affordable group private riding packages; providing training and certification for farmers; and involving the community in producing local specialty products.