Proses Kreatif Video Iklan di Instagram Produk Kopi Kemasan Satu Liter Ruang Imajinasi Bogor

Abstract

CITA LOKA HITA. Proses Kreatif Video Iklan di Instagram Produk Kopi Kemasan Satu Liter Ruang Imajinasi Bogor. Dibimbing oleh GURUH RAMDANI Ruang Imajinasi adalah coffee shop yang berlokasi di Bogor dan menawarkan berbagai minuman kopi serta non-kopi kekinian, termasuk kopi dalam kemasan satu liter. Meskipun demikian, Ruang Imajinasi belum memiliki video iklan sebagai sarana promosi untuk memperluas jangkauan pasar. Video iklan berperan sebagai alat komunikasi yang efektif dalam memperkenalkan produk atau jasa kepada masyarakat. Laporan akhir ini bertujuan untuk menguraikan proses kreatif di balik pembuatan video iklan untuk produk kopi kemasan satu liter Ruang Imajinasi Bogor. Laporan ini juga membahas perbedaan karakteristik antara dua video iklan yang diproduksi, serta mengidentifikasi berbagai hambatan yang muncul selama proses produksi beserta solusi yang diterapkan. Data untuk laporan ini diperoleh melalui metode observasi langsung, partisipasi aktif, wawancara, dan studi pustaka di lokasi Ruang Imajinasi Bogor. Proses kreatif dalam pembuatan video iklan di Instagram terdiri dari tiga tahap utama: pra-produksi, produksi, dan pasca-produksi. Tahap pra-produksi melibatkan pengembangan konsep dan persiapan peralatan shooting, tahap produksi mencakup pelaksanaan shooting sesuai rencana, dan tahap pasca-produksi meliputi editing video serta publikasi di media sosial.

CITA LOKA HITA. Creative Process of Instagram Advertisement Video for the One-Liter Coffee Packaging of Ruang Imajinasi Bogor. Supervised by GURUH RAMDANI Ruang Imajinasi is a coffee shop located in Bogor that offers a variety of contemporary coffee and non-coffee beverages, including one-liter coffee packaging. However, Ruang Imajinasi does not yet have an advertisement video as a promotional tool to broaden its market reach. Advertisement videos serve as an effective communication tool to introduce products or services to the public. This final report aims to outline the creative process behind the production of the advertisement video for Ruang Imajinasi's one-liter coffee packaging. The report also discusses the differences in characteristics between the two advertisement videos produced and identifies various obstacles encountered during the production process along with the solutions implemented. Data for this report was collected through direct observation, active participation, interviews, and literature review at the Ruang Imajinasi Bogor location. The creative process for producing the Instagram advertisement video consists of three main stages: pre- production, production, and post-production. The pre-production stage involves concept development and preparation of shooting equipment, the production stage includes carrying out the shooting as planned, and the post-production stage encompasses video editing and publication on social media.