Penulisan Script Video Promosi Berwisata Lebih Seru di Kota Bogor

Abstract

Pariwisata menyumbang tiga besar pendapatan Kota Bogor yaitu dari kuliner, MICE (Meetings, Incentives, Conventions, and Exhibitions), dan hiburan. Bidang pemasaran Dinas Pariwisata dan Kebudayaan Kota Bogor mempromosikan pariwisata menggunakan konten-konten menarik salah satunya yaitu video promosi. Video promosi dibuat untuk mempromosikan destinasi-destinasi pilihan di Kota Bogor dengan harapan meningkatkan engangement pariwisata Kota Bogor. Laporan ini memaparkan bagaimana peran copywriter dan bagaimana proses penulisan script video promosi “Berwisata, Lebih Seru di Kota Bogor”. Copywriter memiliki peranan mulai dari praproduksi, produksi, dan pascaproduksi. Penulisan script video promosi “Berwisata Lebih Seru di Kota Bogor” memiliki beberapa tahapan yaitu pencarian ide, pembuatan outline, penulisan sinopsis, pembuatan treatment, penulisan script, review script, dan finalisasi script. Copywriter dalam menulis script video promosi “Berwisata Lebih Seru di Kota Bogor” menggunakan teknik copywriting storytelling yang diterapkan pada videonya.

Tourism contributes to the top three revenues of Bogor City, namely from culinary, MICE (Meetings, Incentives, Conventions, and Exhibitions), and entertainment. The marketing division of the Bogor City Tourism and Culture Office promotes tourism using interesting content, one of which is a promotional video. Promotional videos are made to promote selected destinations in Bogor City with the hope of increasing Bogor City tourism engagement. This report describes how the role of a copywriter and how the process of writing a promotional video script "Traveling, More Fun in Bogor City". Copywriters have a role starting from pre-production, production, and post-production. Writing the script for the promotional video "Traveling, More Fun in Bogor City" has several stages, namely finding ideas, making outlines, writing synopsis, making treatments, writing scripts, reviewing scripts, and finalizing scripts. Copywriter in writing the promotional video script "Traveling More Exciting in Bogor City" uses storytelling copywriting techniques that are applied to the video.