Penggunaan Media Promosi Wisata Hutan Pinus Mangunan di Kawasan Resort Pemangkuan Hutan (RPH) Mangunan KPH Yogyakarta

Abstract

Penelitian ini menggambarkan model promosi online dan minat wisatawan di Kawasan Wisata Hutan Pinus Mangunan, Resort Pemangkuan Hutan (RPH) Mangunan. Variabel penelitian mencakup media promosi online, dengan indicator kemudahan pencarian, iklan kreatif, gambar menarik, dan informasi jelas. Metode pemilihan contoh yang digunakan adalah aksidental dengan 100 responden. Pengumpulan data dilakukan dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa mayoritas responden kesulitan mencari info melalui online. Meskipun konsep promosinya kreatif, gambar positif, dan mayoritas merekomendasikan Hutan Pinus Mangunan, namun media online belum dianggap promosi yang efektif. Kesimpulannya, perlu perbaikan strategi promosi termasuk ketersediaan info dan konsep promosi untuk meningkatkan daya tarik dan minat wisatawan.

This study describes the online promotion model and tourist interest in the Pine Forest Mangunan Tourism Area, Mangunan Forest Resort (RPH). The research variables include online promotional media, with indicators such as search convenience, creative advertisements, attractive images, and clear information. The sampling method used is accidental with 100 respondents. Data collection was conducted using a questionnaire. The results show that the majority of respondents have difficulty finding information online. Although the promotional concept is creative, with positive images, and the majority recommend Pine Forest Mangunan, online media is not yet considered an effective promotion tool. In conclusion, there is a need for improvement in promotion strategies, including the availability of information and promotional concepts, to enhance tourist attraction and interest.