The Recommendation System of Hyperlink Addition on a Website based on Website's Data Log.

Abstract

A good website structure is needed by the website visitors. The website structure which is created by the website developer should be in accordance with user preferences. The easier the user can find the target page, the better the website structure is. However if the user still get some difficulties in finding the location of the target page, website developer must change the website structure. Data logs from the website can help developers to improve the structure of the website. Data log should pass through the process of data preprocessing which are data cleaning, user identification, session identification, path completion and transaction identification. After that, expectation location will be searched in the data log by using Find Expectation Location algorithm. Location expectations are then processed using the optimization algorithm (FirstOnly and OptimizeBenefit) to get the recommendation of adding a page link. Finally the improved structure will be displayed using a scalable vector graphic (SVG). Keyword : website structure, find expectation location algorithm, data preprocessing, visualitation, scalable vector graphic (svg).