Evaluasi Potensi Ekowisata Religi di Pondok Pesantren Suryalaya, Tasikmalaya

Abstract

Integrasi agama ke dalam berbagai aktivitas seperti pariwisata sangat penting untuk mengatasi potensi krisis sosial yang timbul akibat perubahan teknologi yang begitu cepat. Tujuan penelitian ini adalah menganalisis potensi ekowisata religi, orientasi pemangku kepentingan, serta mengelaborasi program untuk kegiatan ekowisata religi di Pondok Pesantren Suryalaya. Pengumpulan data dilakukan melalui studi pustaka, observasi lapangan, wawancara, dan pembagian kuisioner dan dianalisis menggunakan One score one indicator scoring system, Kruskal Wallis, dan analisis SWOT. Hasil penelitian menunjukkan terdapat 17 aspek potensi ekowisata religi di Pondok Pesantren Suryalaya. Pengelola pesantren menunjukkan persepsi positif, kesiapan tinggi, dan preferensi yang baik untuk mengintegrasikan nilai-nilai agama melalui ekowisata religi. Pengunjung menunjukkan pola kunjungan, motivasi, dan preferensi yang beragam pada masing-masing kategori pengunjung. Persepsi dan preferensi masyarakat secara umum positif, namun kesiapan untuk berpartisipasi aktif dalam layanan pendukung wisata masih rendah. Analisis SWOT mengidentifikasi 4 alternatif strategi dan rumusan empat alternatif program.

The integration of religion into various activities such as tourism is very important to overcome the potential social crisis arising from rapid technological change. The purpose of this research is to analyze the potential of religious ecotourism, stakeholder orientation, and elaborate programs for religious ecotourism activities at Suryalaya Islamic Boarding School. Data collection was carried out through literature studies, field observations, interviews, and distribution of questionnaires. The analysis techniques used were one score one indicator scoring system, Kruskal Wallis, and SWOT analysis. The results showed that there were 17 aspects of religious ecotourism potential at Suryalaya. Pesantren managers showed positive perceptions, high readiness, and good preferences for integrating religious values through religious ecotourism. Visitors showed diverse visiting patterns, motivations, and preferences in each visitor category. Community perceptions and preferences were generally positive, but readiness to actively participate in tourism support services was low. SWOT analysis identified 4 alternative strategies then resulted in the formulation of four alternative programs.