Faktor-Faktor yang Memengaruhi Keikutsertaan dalam Halal Self Declare di Kecamatan Baleendah

Abstract

Halal self declare merupakan dukungan pemerintah bagi usaha mikro dan kecil (UMK) agar memiliki daya saing dalam industri halal. UMK mendapat perhatian khusus karena terbukti memiliki dampak signifikan bagi perekonomian Indonesia. Kendati demikian, halal self declare masih belum maksimal dimanfaatkan. Per Mei 2023, program sertifikasi skema self declare tahap ketiga baru mencapai 8,9% dari 1 juta target. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keikutsertaan dalam halal self declare di Kecamatan Baleendah. Kecamatan Baleendah dipilih karena merupakan kecamatan dengan populasi dan penduduk muslim terbanyak di Kabupaten Bandung. Data dianalisis menggunakan analisis deskriptif dan regresi logistik. Hasil analisis regresi logistik menunjukkan variabel religiusitas, sosialisasi, dan bantuan berpengaruh positif signifikan, sementara variabel lama usaha memiliki pengaruh signifikan yang negatif terhadap keikutsertaan halal self declare UMK. Implikasi kebijakan yang dapat dilaksanakan adalah mendorong lebih banyak sosialisasi, bantuan, serta pemberlakuan teguran bagi UMK yang belum melaksanakan halal self declare.

Halal self declare represents government support for micro and small enterprises (SMEs) to enhance their competitiveness in the halal industry. SMEs receive special attention due to their significant impact on Indonesia's economy. However, the utilization of halal self declare remains suboptimal. As of May 2023, the third halal self declare certification program had only reached 8.9% of its 1 million targets. This research aims to analyze the factors influencing participation in halal self declare in the Baleendah district. Baleendah district was chosen because it has the largest Muslim population in Bandung Regency. Data were analyzed using descriptive analysis and logistic regression. The logistic regression analysis results indicated that religiosity, socialization, and assistance variables had a significant positive impact, while the variable length of business had a significant negative impact on SMEs participation in halal self declare. Policy implications that can be implemented include increasing socialization, assistance, and the implementation of warnings for SMEs that have not yet implemented halal self declare.