Analisis Persepsi dan Daya Dukung Wisata Kebun Raya Bogor di Era New Normal COVID-19
Abstract
Pemerintah Indonesia mengeluarkan kebijakan new normal demi menjaga
keberlanjutan berbagai sektor, salah satunya sektor pariwisata. Pelonggaran
kebijakan berdampak pada kenaikan jumlah wisatawan di Kebun Raya Bogor
secara tiba-tiba. Hal tersebut memberikan potensi negatif terhadap kerusakan
lingkungan dan kelestarian sumber daya alam di Kebun Raya Bogor. Tujuan dari
penelitian ini adalah 1) Mengidentifikasi persepsi wisatawan terhadap kenyamanan
berwisata ke Kebun Raya Bogor di era new normal COVID-19; 2) Mengestimasi
kapasitas daya dukung Kawasan Kebun Raya Bogor; dan 3) Merumuskan strategi
pengeloaan kawasan wisata Kebun Raya Bogor di era new normal COVID-19.
Hasil penelitian menunjukan bahwa Kebun Raya Bogor mendapatkan rataan nilai
sebesar 3,34 atau mendapatkan persepsi positif akan kenyamanan saat melakukan
kegiatan wisata di Kebun Raya Bogor di era new normal. Pada perhitungan daya
dukung wisata, Kebun Raya Bogor secara keseluruh tidak mengalami over carrying
capacity Berdasarkan analisis QSPM, melakukan penyuluhan atau sosialisasi
mengenai kesadaran dalam pelestarian lingkungan wisata merupakan strategi
prioritas dalam pengelolaan Kebun Raya Bogor di era new normal. The Indonesian Government has implemented a new normal policy to ensure the
sustainability of various sectors, including the tourism sector. The relaxation of this
policy has led to a sudden increase in the number of tourists at Bogor Botanical
Gardens. This poses a potential negative impact on environmental damage and the
conservation of natural resources in Bogor Botanical Gardens. The objectives of this
research are: 1) to identify tourists' perceptions of comfort while visiting Bogor
Botanical Gardens in the new normal era of COVID-19; 2) to estimate the carrying
capacity of the Bogor Botanical Gardens area; and 3) to formulate management
strategies for Bogor Botanical Gardens in the new normal era of COVID-19. The
research results show that Bogor Botanical Gardens received an average score of 3.34,
indicating a positive perception of comfort when engaging in activities at the gardens
during the new normal era. In terms of tourist carrying capacity calculations, Bogor
Botanical Gardens as a whole does not exceed its carrying capacity. According to the
QSPM analysis, providing education or raising awareness about environmental
conservation in tourism is a priority strategy for managing Bogor Botanical Gardens in
the new normal era.