Perancangan User Experience Aplikasi Mobile Tokocabai dengan Metode Lean UX
Abstract
Cabai merupakan komoditas pertanian di Indonesia yang memiliki produksi dan permintaan yang cukup tinggi, namun harga cabai di pasar seringkali mengalami fluktuasi harga yang menyebabkan kerugian di kalangan petani cabai. Teknologi informasi berupa marketplace dinilai dapat membantu petani dalam meningkatkan keuntungan penjualan komoditas pertanian khususnya cabai. Sebelumnya, marketplace Tokocabai sudah tersedia untuk versi web, namun untuk versi mobile belum tersedia. Penelitian ini bertujuan menghasilkan rancangan prototipe mobile user experience sistem Tokocabai yang sesuai dengan kebutuhan para praktisi dan pengguna. Metode Lean UX memiliki empat tahap cycle yaitu declare assumption, create an MVP, run an experiment, dan feedback and research. Penelitian ini dilakukan sebanyak dua iterasi, pada iterasi pertama pengujian dilakukan dengan usability testing terhadap lima orang responden, sedangkan pada iterasi kedua evaluasi dilakukan dengan heuristic evaluation on mobile interface. Pada iterasi pertama, hasil usability testing menunjukkan bahwa seluruh responden dapat menyelesaikan task yang diberikan, selain itu pada iterasi kedua, telah disajikan daftar evaluasi yang dapat dijadikan acuan perbaikan pada penelitian berikutnya. Hasil akhir penelitian ini berupa prototipe aplikasi mobile Tokocabai yang sudah disesuaikan bagi kebutuhan praktisi dan pengguna. Chili is an agricultural commodity in Indonesia which has a quite high production and demand, but chili prices in the market often experiences price fluctuations which cause losses among chili farmers. Marketplace is considered to be able to help farmers increase profits from selling agricultural commodities, especially chilies. Previously, the Tokocabai marketplace was available for the web version, but the mobile version is not yet available. This study aims to produce a mobile user experience prototype design for the Tokocabai system that suits the needs of practitioners and users. The Lean UX method has four cycle stages, namely declare assumption, create an MVP, run an experiment, and feedback and research. This research was conducted in two iterations, in the first iteration the test was carried out by usability testing on five respondents, while in the second iteration the evaluation was carried out by heuristic evaluation on mobile interface. In the first iteration, the results of usability testing showed that all respondents were able to complete the given task. In the second iteration, an evaluation list was presented which could be used as a reference for improvement in subsequent research. The final result of this research is a prototype of the Tokocabai mobile application that has been adapted to the needs of practitioners and users.
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- UT - Computer Science [2322]