Faktor-Faktor Yang Mempengaruhi Efektifitas Program Public Awareness

Abstract

Purposes of this research were to analyze the effectiveness of avian influenza public awareness campaign program in Jakarta and also to analyze the relationship between characteristic and behaviour of respondent and exposure of media to public awareness. This research method was quantitative as a primary method which used the survey research. Result showed that the public awareness program was effective. It was because the raise of percentage of traveler. The program effectiveness was influenced by exposure of media, behaviour and characteristic of respondent.