Strategi Pengembangan Bisnis Pertamanan OKE Garden

Abstract

Belakangan ini startup berkembang pesat di Indonesia.Minat berkebun dan permintaan akan tukang taman yang meningkat menuntut adanya startup di bidang pertamanan. Peluang ini dimanfaatkan oleh OKE Garden untuk melayani kebutuhan pertamanan masyarakat di seluruh wilayah Indonesia. Penelitian ini bertujuan untuk memetakan model bisnis yang digunakan OKE Garden, merumuskan alternatif strategi pengembangan bisnis, serta pembaruan Businness Model Canvas. Metode yang digunakan adalah analisis kualitatif deskriptif berupa wawancara mendalam dan diskusi dengan pihak internal yang ahli di bidangnya serta observasi langsung. Setelah dilakukan penelitian, didapatkan bahwa OKE Garden menjalankan model bisnis startup yang menawarkan digitalisasi pelayanan jasa pertamanan. Berdasarkan analisis SWOT yang telah dilakukan terhadap kesembilan elemen Business Model Canvas pada OKE Garden, ditemukan kelemahan pada kesembilan elemen model bisnis. Oleh sebab itu pembaruan Business Model Canvas dilakukan untuk kesembilan elemen model bisnis agar meningkatkan daya saing OKE Garden di industri pertamanan.

Recently, startups have been growing rapidly in Indonesia. The interest in gardening and the increasing demand for gardeners demands startups in the field of landscaping. This opportunity is used by OKE Garden to serve the landscaping needs of people in all parts of Indonesia. This study aims to map the business model used by OKE Garden, formulate alternative business development strategies, and update the Business Model Canvas. The method used is descriptive qualitative analysis in the form of in-depth interviews and discussion with internal parties who are experts in their fields and direct observation. After conducting research, it was found that OKE Garden runs a startup business model that offers digitization of gardening services. Based on the SWOT analysis that was carried out on the nine elements of the Business Model Canvas at OKE Garden, weaknesses were found in the nine elements of the business model. Therefore, an update of the Business Model Canvas was carried out for the nine elements of the business model in order to increase OKE Garden's competitiveness in the gardening industry.