Pengembangan Produk Wisata Masyarakat di Desa Citorek Kidul, Kabupaten Lebak, Banten

Abstract

Pengembangan produk merupakan suatu penelitian yang mengkaji produk sudah ada kemudian dikembangkan lebih lanjut agar memiliki nilai yang lebih tinggi. Tujuan penelitian adalah mengidentifikasi potensi sumberdaya alam dan produk wisata yang telah dikembangkan serta upaya pengembangan produk wisata dan merumuskan strategi pengembangan produk wisata. Sebanyak 78 informan dipilih secara purposive sampling dan wawancara lainnya yaitu Free listing. Analisis jenis tumbuhan, budaya antara masyarakat lokal menggunakan Index of cultural significance (ICS). Analisis identifikasi potensi dan upaya menggunakan analisis deskriptif kualitatif dan merumuskan strategi pengembangan produk dengan memperbaiki produk yang sudah ada, memperluas lini produk, menambah produk yang ada, meniru strategi pesaing dan menambah lini produk. Free listing menghasilkan tiga tumbuhan paling penting yaitu padi sawah, padi ladang dan kapulaga sedangkan ICS masing-masing menghasilkan tiga tumbuhan paling penting yaitu padi sawah, padi ladang dan bambu. Produk wisata oleh masyarakat masih terbilang sedikit dan kurang memiliki daya tarik sehingga diperlukan pengembangan produk.

Product development is research that examines existing products and then further develops them to have a higher value. The research objective is to identify the potential of natural resources and tourism products that have been developed, as well as efforts to develop tourism products and formulate tourism product development strategies. A total of 78 informants were selected by purposive sampling, and other interviews were conducted by free listing. Analysis of plant species and culture among local communities using the Index of Cultural Significance (ICS) Analysis of potential identification and efforts using qualitative descriptive analysis and formulating product development strategies by improving existing products, expanding product lines, adding existing products, copying competitors' strategies, and adding product lines Free listing produces three of the most important plants, namely paddy rice, field rice, and cardamom, while ICS each produces three of the most important plants, namely paddy rice, field rice, and bamboo. The tourism products offered by the community are still relatively few and lack appeal, so product development is needed.