Perspektif Konsumen Pada Food Pairing Less Sugar Tea Ready to Drink Dan Makanan Pendamping Dengan Metode Check All That Apply (CATA) di Kabupaten Situbondo

Abstract

Teh merupakan produk minuman yang paling banyak beredar dalam kemasan siap minum (ready to drink). Less sugar tea ready to drink merupakan teh kemasan dengan klaim rendah gula siap saji dan siap dikonsumsi, less sugar tea ready to drink dapat juga dikonsumsi dengan berbagai makanan pendamping. Perpaduan pasangan makanan dan minuman seperti less sugar tea RTD dengan makanan pendampingnya akan menghasilkan sifat sensori jika dikonsumsi secara bersamaan yang disebut juga food pairing. Penelitian ini bertujuan untuk mengidentifikasi karakteristik atribut sensori, emosi, dan needstate dari perpaduan less sugar tea RTD dengan makanan pendampingnya. Penelitian ini dulakukan tahapan awal panelis, Focus Group Discussion (FGD) untuk menentukan atribut sensori, emosi, dan needstate, dan pengujian sensori yang dilakukan secara Home Used Test (HUT). Respon yang didapatkan diolah menggunakan Software XLSTAT dan menghasilkan profil sensori, emosi, dan needstate food pairing less sugar tea RTD. Hasil pengujian menunjukkan konsumen menyukai less sugar tea RTD dipasangkan dengan makanan ringan keripik singkong. Profil “less sugar tea RTD-keripik singkong” didominasi oleh atribut sensori floral aroma, roasted aroma, tea flavor, sweet, astringent, roasted beef aroma, cassava flavor, crunchy, umamy, mouthfeel oily, salty aftertaste, dan bitter afterstate sehingga mendekati pasangan ideal berdasarkan hasil CATA, pasangan ini juga menghasilkan emosi positif seperti satisfied, adventoures, dan energetic saat mengkonsumsinya. Profil less sugar tea RTD dengan makanan pendamping crackers didominasi oleh atribut floral aroma, roasted aroma, tea flavor, sweet, astringent, milky aroma, cheese flavor, crunchy, salty, mouthfeel creamy, salty aftertaste, dan bitter afterstate. Sedangkan emosi negatif muncul ketika mengonsumsi less sugar tea dengan makanan pendamping, biskuit dan creackers yaitu emosi negatif flat, bored, dan dissapointed. Intensitas setiap atribut pada ketiga pasangan sampel mengalami perubahan yaitumeningkat, tetap, atau menurun saat dipasangkan. Pasangan “less sugar tea RTD- Keripik singkong” dinilai memiliki kompleksitas overall flavor yang menghasilkan harmoni yang baik dibandingkan pasangan lainnya. Berdasarkan keseluruhan data yang diperoleh, pasangan “less sugar tea RTD- Keripik singkong” merupakan pasangan terbaik menurt panelis konsumen.

Ready-to-drink (RTD) tea is packaged tea that widely available in supermarkets, one of its product is less sugar tea. Less sugar tea RTD had low sugar claims, ready to serve-consume, and was also be consumed with various complementary foods. The combination of less-sugar tea RTD with complementary foods will produce sensory properties if consumed simultaneously, as called food pairing. This study aimed to identify the characteristics of sensory, emotional, and need-state attributes of the combination of less sugar tea RTD and its complementary food. This research was conducted by initial panelist screening, Focus Group Discussion (FGD) to determine sensory atributes, emotions, and need-state, sensory testing conducted by Home Used Test (HUT). The responses obtained were processed using XLSTAT Software and produced a sensory profile, emotions, and needstate food pairing less sugar tea RTD. The results showed that consumers like less sugar tea RTD paired with cassava chips snacks, with sensory attributes i.e., floral aroma, roasted aroma, tea flavor, sweet, astringent, roasted beef aroma, cassava flavor, crunchy, umamy, oily mouthfeel, salty aftertaste, and bitter. It’s close to the ideal pairing based on CATA results. This pairing also produces positive emotions (satisfied, adventurous, and energetic) for consumer. While less sugar tea RTD and crackers side dish is dominated by attributes of floral aroma, roasted aroma, tea flavor, sweet, astringent, milky aroma, cheese flavor, crunchy, salty, creamy mouthfeel, salty aftertaste, and bitter aftertaste. Flat, bored, and dissapointed as negative emotions arise when consuming less sugar tea with biscuits and creackers. The pair less sugar tea RTD - cassava chips is considered to have overall flavor complexity that produces good harmony compared to other pairs. It’s the best pair according to consumer panelists.