Efektivitas Strategi Komunikasi Eksternal Humas Pemerintah Kecamatan dalam Diseminasi Informasi Vaksinasi Covid-19
Abstract
Program vaksinasi Covid-19 tidak sepenuhnya dapat diterima oleh masyarakat.
Berbagai upaya telah dilakukan, salah satunya diseminasi informasi vaksinasi Covid 19 dengan menerapkan strategi media komunikasi eksternal berupa penyebaran
poster dan siaran keliling oleh humas pemerintah Kecamatan Ciomas. Namun, masih
terdapat masyarakat yang belum mengalami penerimaan informasi vaksinasi Covid 19. Oleh karena itu, tujuan dari penelitian ini untuk melihat sejauh mana efektivitas
strategi komunikasi eksternal humas pemerintah Kecamatan Ciomas dalam
melakukan diseminasi informasi vaksinasi Covid-19. Metode yang digunakan adalah
metode penelitian survei, kombinasi pengumpulan data kuantitatif dan data kualitatif.
Responden merupakan masyarakat Kecamatan Ciomas yang pernah melihat dan
mendengar informasi vaksinasi Covid-19, serta responden diperoleh dari multistage
random sampling. Berdasarkan penelitian, ditemukan hubungan antara jenis
pekerjaan dan tingkat pendidikan dengan tingkat penerimaan diseminasi informasi
pada kedua media. Selain itu, ditemukan hubungan antara efektivitas strategi
komunikasi (kognitif, afektif, dan konatif) dengan tingkat penerimaan informasi
responden pada media. The Covid-19 vaccination program is not fully accepted by the public. Various
efforts have been made, one of which is the dissemination of information on the
Covid-19 vaccination by implementing an external communication media strategy in
the form of distributing posters and mobile broadcasts by the public relations of the
Ciomas District government. However, there are still people who have not received
information on Covid-19 vaccinations. Therefore, the purpose of this study was to
see the effectiveness of the external public relations strategy of the Ciomas District
government in disseminating information on Covid-19 vaccinations. The method
used is a survey research method, a combination of quantitative and qualitative data
collection. Respondents are residents of Ciomas District who have seen and heard
information on Covid-19 vaccination, and respondents were obtained from
multistage random sampling. Based on the research, found a relationship between
the type of work and education level with the level of acceptance of information
dissemination in both media. In addition, found a relationship between the
effectiveness of communication strategies (cognitive, affective, and conative) with the
level of acceptance of respondents' information on the media.