Kebijakan, Implementasi Dan Komunikasi Corporate Social Responsibility (Csr) Pt Indocement Tunggal Prakarsa Tbk.

Abstract

The objectives of the study were to analyze CSR policy and programs, community participation, benefits of programs, and CSR communication of PT Indocement at Citeureup – Bogor. For this purpose, this study gained primary and secondary data on CSR policy and programs, community participation and its benefit, and types of CSR communication of PT Indocement. The results show that PT Indocement had properly formulated the policy and programs of CSR based on vision, mision and objectives of the company in line with the principle of the Triple Bottom Lines, which covers economic, social and environmental aspects Some CSR programs for the betterment of the local community have been done by PT Indocement. The participation of the target groups on the two selected trainings (motor cycle training, and paper bag waste training) was high; and the participants got benefits from that trainings, in terms of gain relevance knowledge and skills, and job oportunity (economy). Several types of commuciation used by PT Indocement to communicate the CSR policy and program implementations e.g. annual report, company profile, internal meeting and discussions, print media, electronic media (include website), and direct communication with the stakeholders such as seminar, meeting and Bilikom. Bilikom is a coordination and communication forum of the stakeholders at the village level was done every three months which was done effectively.