Analisis Potensi Supply - Demand dan Strategi Pengembangan Wisata Edukasi Kopi Berbasis Masyarakat di Desa Cibanteng

Abstract

Pengembangan wisata edukasi kopi Desa Cibanteng merupakan salah satu strategi untuk mendukung upaya perbaikan lingkungan dengan kegiatan penanaman lahan tidur melalui kegiatan wisata. Pengembangan wisata juga diharapkan dapat memberikan nilai tambah dari manfaat ekonomi wisata. Tujuan penelitian ini yaitu mengetahui potensi supply dan demand wisata edukasi kopi, mengetahui potensi dampak ekonomi, sosial dan lingkungan yang timbul dan menentukan strategi dalam mewujudkan wisata edukasi kopi di Desa Cibanteng berbasis masyarakat. Metode analisis data yang digunakan yaitu analisis deskriptif, Contingent Valuation Method (CVM), literature review, SNI 7724-2011 dan analisis SWOT. Hasil penelitian menunjukkan adanya kesesuaian antara potensi sisi supply dan demand, meskipun belum memenuhi preferensi pengunjung. Pengembangan wisata edukasi kopi memberikan dampak ekonomi melalui penerimaaan dari wisatawan, peluang kerja serta tambahan pendapatan bagi masyarakat; dampak sosial berupa peningkatan pengetahuan masyarakat; serta dampak lingkungan berupa stok karbon. Hasil SWOT menunjukkan wisata edukasi kopi Desa Cibanteng berada pada kuadran III. Strategi yang dapat dilakukan yaitu peningkatan tarif serta kualitas wisata, mengoptimalkan dukungan pemerintah, memberdayakan masyarakat serta mengoptimalkan peran media massa.

The development of Cibanteng Village coffee education tourism is one of the strategies to support environmental improvement by planting unused land through tourism activities. Tourism development is also expected to add value from the economic benefits of tourism. The purpose of this study is to determine the potential supply and demand for coffee education tourism, to determine the potential economic, social and environmental impacts that arise and to determine strategies for realizing community-based coffee education tourism in Cibanteng Village. The data analysis method used is descriptive analysis, Contingent Valuation Method (CVM), literature review, SNI 7724-2011 and SWOT analysis. The results show that there is a match between the potential supply and demand sides, although it has not met the preferences of visitors. The development of coffee education tourism has an economic impact through receipts from tourists, employment opportunities and generating income for the community; social impact in the form of increasing public knowledge; and environmental impacts in the form of carbon stocks. The SWOT results show that the Cibanteng Village coffee education tour is in quadrant III. Strategies that can be done are increasing tourism rates and quality, optimizing government support, community empowerment and optimizing the role of mass media.