Perencanaan Media Interpretasi di Taman Hutan Kampus Institut Pertanian Bogor Dramaga

Abstract

Penelitian ini dilakukan guna menyusun perencanaan media interpretasi di Taman Hutan Kampus IPB. Penelitian ini dilaksanakan pada bulan Juli sampai Agustus 2021. Pengumpulan data dilakukan melalui dua pendekatan yaitu pendekatan kuantitatif dan pendekatan kualitatif. Pendekatan kuantitatif dilaksanakan melalui kuesioner online kepada pengunjung. Pendekatan kualitatif dilaksanakan dengan wawancara kepada pihak pengelola THK IPB. Dari hasil penelitian menunjukkan bahwa potensi yang dimiliki oleh Taman Hutan Kampus IPB Dramaga (THK IPB) terbagi atas dua kategori yakni potensi biologi dan potensi fisik. Objek yang paling disukai adalah untuk menikmati suasana, kesejukan, dan pemandangan THK IPB. Fasilitas yang dibutuhkan oleh pengunjung adalah kamar mandi, tempat sampah, dan papan nama. Perencaan media interpretasi di THK IPB Dramaga terdiri atas personal service dan non personal service. Personal service direncanakan untuk THK IPB adalah petugas informasi dan interpreter, sedangkan nonpersonal service adalah papan interpretasi, media cetak, dan visitor center. Media berupa papan interpretasi dinilai dibutuhkan untuk memberikan pendidikan kepada pengunjung. Kata kunci: pengunjung, perencanaan, preferensi.

This research was conducted in order to develop a media interpretation plan in the Forest Park Campus of IPB. This research was conducted from July to August 2021. Data collection was carried out through two approaches, namely a quantitative approach and a qualitative approach. The quantitative approach is implemented through an online questionnaire to visitors. The qualitative approach was carried out by interviewing the THK IPB manager. The results of the study indicate that the potential of the Forest Park Campus IPB Dramaga (THK IPB) is divided into two categories, namely biological potential and physical potential. The most preferred object is to enjoy the atmosphere, the coolness, and the view of THK IPB. Facilities needed by visitors are bathrooms, trash cans, and signage. Interpretation media planning at THK IPB Dramaga consists of personal service and non personal service. Personal services planned for THK IPB are information officers and interpreters, while personal services are interpretation boards, printed media, and visitor centers. Media in the form of an interpretation board is considered necessary to provide education to visitors. Keywords: planning, preferences, visitors.