Partisipasi dan Strategi Pengembangan Masyarakat Mitra Wisata Alam di Wilayah Penyangga Taman Nasional Gunung Ciremai

Abstract

Pengelolaan wisata alam di kawasan Taman Nasional Gunung Ciremai (TNGC) dilakukan dalam bentuk partisipasi bersama masyarakat untuk menciptakan masyarakat yang mandiri dan sejahtera. Penelitan bertujuan untuk menyusun strategi pengembangan masyarakat di wilayah penyangga dengan meninjau potensi wisata, karakteristik, persepsi, dan partisipasi masyarakat. Data dikumpulkan melalui wawancara, kuesioner, observasi lapang, dan studi pustaka. Data dianalisis secara deskriptif, kuantitatif melalui pengukuran skala likert dan analisis SWOT. Strategi pengembangan masyarakat di Desa Pasawahan dan Desa Bantaragung yaitu strategi SO, menggunakan kekuatan berupa potensi wisata untuk memanfaatkan peluang berupa kerjasama dengan pemerintah dan swasta untuk memasarkan produk wisata. Program yang dilakukan berupa kegiatan peningkatan kapasitas pengetahuan dan keterampilan masyarakat melalui sosialisasi, pelatihan, dan pembinaan. Masyarakat dapat meningkatkan kreativitas dan menciptakan inovasi baru terkait produk wisata dengan memperhatikan konflik sosial dan kelestarian kawasan, serta peluang kerjasama untuk memasarkan produk wisata.

Management of natural tourism in the Gunung Ciremai National Park (TNGC) area is carried out in the form of joint participation with the community to create an independent and prosperous society. The research aims to develop a strategy for community development in the buffer zone by reviewing tourism potential, characteristics, perceptions, and community participation. Data were collected through interviews, questionnaires, field observations, and literature studies. Data were analyzed descriptively, quantitatively through Likert scale measurements and SWOT analysis. The community development strategy in Pasawahan Village and Bantaragung Village, namely the SO strategy, uses strengths in the form of tourism potential to take advantage of opportunities in the form of collaboration with the government and the private sector to market tourism products. The program is carried out in the form of activities to increase the knowledge capacity and skills of the community through socialization, training, and coaching. The community can increase creativity and create new innovations related to tourism products by paying attention to social conflicts and regional sustainability, as well as opportunities for cooperation to market tourism products.