Model Estimasi Kinerja Strategi Pengembangan Bisnis Industri Minuman Tradisional (Studi Kasus CV.XYZ, Cileungsi)

Abstract

From year 2004 to 2005 the growth of small-medium scale industries is arround 12,54% ang 5 % for beverage industry (Depperin, 2006). Tihs shows that every IKM in Indonesia must be ready for the industyrial world competition. Creating new business strategy is a must, in order to survive, to grow and to develop in this high industrial competition. According to CV> XYZ, Their com[pany vision is to be the number one traditional beverage producer in Indonesia. Their mission is to keep their quality at its best to meet customer's satisfaction, and to make sure the availablility of their product is in anywhere and at anytime