Persepsi Masyarakat terhadap Program-program Corporate Social Reponsibility PT. Aqua Golden Mississippi (Kasus di Desa Babakan Pari Kecamatan Cidahu Kabupaten Sukabumi Provinsi Jawa Barat)

Abstract

Company & community around the company, need Corporate Social Responsibility program from the company. Commonly, CSR Programs has short term benefit as money or goodies gift from company to community around the company. PT Aqua Golden Mississippi in Babakan Pari Village, kecamatan Cidahu, Sukabumi Distric, West Java Province, has a various CSR programs, but some of that, has not been giving continuous benefit (sustainable) to community. Because of that, it’s needed CSR Programs of PT Aqua Golden Mississippi, that’s has continuous benefit (sustainable). This review, has a purpose to evaluate various CSR Programs of PT Aqua Golden Mississippi, to evaluate community perception of benefit of CSR Program of PT Aqua Golden Mississippi, and to design revision of CSR Programs of PT Aqua Golden Mississippi. To percept an object, people effected by personal/individual factor (as an internal factor) and environment (as a external factor). Personal factor, are age, education, and occupation. Environment factor, are availability of CSR Programs and community involvement on CSR Programs. Base on interview result and data analysis, this research shows, community percept there are 4 (four) CSR Programs of PT Aqua Golden Mississippi that has benefit to community. 4 (four) CSR Programs are Water Pooling related to convenience to has water, replanting, social welfares, and religion. Community percept PT Aqua Golden Mississippi, has less benefit to community, because PT Aqua Golden Mississippi could not increase community involvement on development. To make sure CSR Programs could increase community welfares, it’s has to designed the programs that has continuous benefit (sustainable). The Next CSR Program for PT Aqua Golden Mississippi, that has been planned, as community discussion forum, training program to increase skill/capability, program to increase community economy, and program to provide fresh water to community.