Hubungan Beberapa Karakteristik Pembaca ''Paultry Indonesia'' di Kabupaten dan Kota Madya Bogor dan Frekuensi Mereka Membaca Majalah Tersebut

Abstract

The objective of the study was to determine (1 ) reader characteristics of "Poultry Indonesia" magazine, (2)kind of articles the they read, (3) their motivation to read "Poultry Indonesia Magazine, (4) the relationship of notivation and reading frequency of "Poultry Indonesia" magazine, and (5) the relationship of reader characteristics and reading freq~ency of "Poultry Indonesia magazine . Result of the study indicated the male, young age, completed senior hi& school, have no job, have no poultry, living in the c i t y , frequently speaking, innovatif, and not as member of organization mere dominance characteristics of reader of :'Poultry Indonesiai:. Ilmiah populer, laporzn khusus, laporan atma, and o p h i were kind of articles that read by "Poultry Indonesiav reader. Motivation to read ::Poultry Indonesidl mere : to increased hodedge, to knew poultry innovat on, to seek the news, to increased howledge s k i l l , and seek materials for discussion. The relationship of ~otivation, speaking habit, innovativeness and reading frequency of "Poultry Indonesia" weye very s i e i f i c a n t . The relationship of level of education end reading frequency, and the relationship of membership on organization and reading frequency of "Poultry Indonesia" were significant.