Browsing UT - Management by Author "Nabilah, Nur"
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Analisis Efektivitas Iklan Televisi “Menu Sarapan Pagi di McDonald’s” pada Mahasiswa Strata-1 Reguler IPB
Nabilah, Nur | Munandar, Jono M (2013)This thesis analyzes one of the ads from McDonald's, which is advertising "Breakfast Menu at McDonald's". The purpose of this study is (1) to measure the brand awareness level of fast food restaurants McDonald's, (2) analyze ...