Browsing UT - Management by Author "Adi, M. Bharatha"
Now showing items 1-1 of 1
-
Pengaruh Kekuatan Sosial Teman Sebaya terhadap Keinginan Pembelian Produk Fesyen pada Remaja di Kabupaten Bogor
Adi, M. Bharatha | Munandar, Jono M. (2015)The teens market is a potential market segment that plays a big role in growing the fashion industry. During adolescence, peers have a big influence to their purchase intention. Therefore, it becomes very important for ...