Browsing UT - Family and Consumer Sciences by Author "Lestari, Tri Rahmawati"
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Pengaruh Etnosentrisme, Sikap, dan Preferensi terhadap Perilaku Pembelian Buah Lokal di Perkotaan dan Perdesaan Bogor
Lestari, Tri Rahmawati | Djamaludin, Moh. Djemdjem (2014)The excess quantity of imported fruit in Indonesia has triggered business competition between local and import fruit. This research aimed to analyze the influence of ethnocentrism, attitude, and preference toward the ...