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    • Analysis Factors Influencing Brand Switching Prepaid GSM Customer 

      Purnamawati, R r . Siti Nur Eny | Munandar, Jono Mintarto | Syamsun, Muhammad (2012)
      Cellular industry of Indonesia has grown many folds in recent years. This situation has originated a hyper competition among major cellular service providers in Indonesia. In this competitive cellular market, customer ...