Browsing MT - Agriculture Technology by Author "Saidah, Zumi"
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Kajian Ekuitas Merek Ikan Kaleng dan Implikasinya terhadap Bauran Pemasaran (Studi Kasus di Kota Bogor)
Saidah, Zumi (2005)The objective of this research is to analyze the brand equity of various canned fish product, to analyze the relation of consumer demography with the brand equity of canned fish product and also to formulate the marketing ...