Analisis Tingkat Kepuasan Konsumen Mega Keraton Spa Salon Cengkareng, Jakarta Barat

Abstract

The main thing that should be prioritizied by each company’s services is customer satisfaction. Customer satisfaction itself can be created with good service quality. Mega Keraton Spa Salon provides their products which consists the ingredients originated from the natural and herbs. Costumer’s characteristic at Mega Keraton Spa Saloon are mature woman who on average already married and worked as private employees with a monthly income of between Rp 2 500 000 to Rp 3 000 000. This study aims to identify the the characteristics of visitors, analyzing attributes that provide customer’s satisfaction, and determine the level of customer satisfaction with treatment products which available in Mega Keraton Spa Saloon. A good development through the therapist in terms of services to custumer, a friendly service from every employee and appropriate encouraged Mega Keraton Spa Saloon into a good enough bussines to be developed. The value of Customer Satisfaction Index (CSI) worth about 69.10 percent indicated that bassically visitors were satisfied with the serviced offered. Based on the result of Importance Performance Analysis (IPA) managers need to improve the performance of services of the attributes of luxury facilities & saloon facilities, the information is clear and vigorous promotion of various media, personal attention to customers and easy to contact Mega Keraton Spa Saloon. Managers of Mega Keraton Spa Saloon needs to improve service and customize the package treatments with a quality of services provided. Suggested, the managers of Mega Keraton Spa Saloon also need to maintaining and improve the quality of service performance therapist, employees which increasingly being polite and friendly to costumer’s saloon, and increasingly a good knowledge of therapist that is able to handle costumer’s complaint.