Browsing UT - Statistics and Data Sciences by Author "Wibowo, Agung Aji"

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Analisis Ekuitas Merek dari Kopiko 78ºC Berdasarkan Dimensi-dimensi Ekuitas Merek dan Usaha-usaha Pemasaran.

Wibowo, Agung Aji | Alamudi, Aam | Wijayanto, Hari (2015)

The Increasing number of coffee beverage on the market make the competition between coffee brands has been increasing. To maintain market needs some research to evaluate brand equity. Brand equity to be influenced by the ...