Browsing Faculty of Human Ecology by Author "Ahmady, Muchlis"
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The Role of Socio-Cultural in Relationship Marketing: Case Findings on Farmers in West Java
Ahmady, Muchlis | Sumarwan, Ujang (2012)This paper studies the revelation of human relationships that drive the marketing activities of agricultural products, the producers (farmers and ranchers), collectors, dealers and the modern market, which focuses on the ...